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What is a brand?

We are not new to hearing the word “brand.” When talking about logos, the word “brand” may come up. If you didn’t already know, logos are a part of a brand, but there is more to a brand than just logos.

 

According to Seth Godin, a famous author, the definition of “brand” is a collection of memories, expectations, relationships, and stories that, when taken into account, may persuade a customer to choose a particular product over its competitions.

 

A brand is represented by a logo, personality, packaging, and typography. Price, customer service, corporate responsibility, and product quality are also things that make up a brand, but a brand also has obscure properties. It has a unique human, historical, visual, and emotional properties that separate one brand from the other. The branding world often has the same or comparable quality that is why distinctiveness is a must.

What is a brand identity?

Brand identity represents a brand. As mentioned above, a brand is an abstract concept. On the other hand, brand identity is the visual representation of those ideas.

 

The brand identity must have consistency. Because it is the representation of the brand’s emotions, its components should be precise. No matter where the brand is displayed, it should be consistent.

 

 Investing in a brand management system is necessary for managing brand identity. The system makes it sure that the branding is consistent throughout without sacrificing speed and flexibility to stay competitive in today’s standards. 

How to create a Brand Identity?

Brand identity design is the creation of a logo, typography, color palette, and other elements. These design elements help create a consistent and attractive brand identity.

 

1. Determining the positioning and purpose of the brand

The first step in creating a proper brand identity is making it clear of what is its intended positioning and goal. The brand’s mission is the very reason for your brand’s existence. Brand positioning separates your brand from competitors.

 

2. Market Research

Customer and market research affects a brand’s positioning and purpose.

 

3. Charming brand personality

A brand’s character is essential. It should be likable because it affects every aspect of your brand identity. This has a significant impact on communication and marketing approach of the brand.

 

4. Distinct Logo

It is hard to distinguish if which came first, the brand, or the logo. But the right way is the brand should go first, and then a fitting logo should be made after. The logo is the one piece of brand identity design that will be exposed to people the most.

 

5. Attractive color palette

Another important visual element is the color palette. Different colors depict different emotions so you should choose the right color for the feelings you want your brand to portray.

 

6. Typography

Choosing the right font can make your blog appear more professional. Famous fonts are recognizable and very powerful. The right font adds quality to a brand.

 

7. Brand Graphics

Since multimedia surround us, adding supporting graphics is the right decision. It enhances all the attributes of your brand identity and can make a viewer more engaged and interested.

 

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