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Section 1: Business Goals & Priorities

(e.g., Increase weekday traffic, boost family dining, grow takeout orders, improve brand perception)
(Select the top 3 that apply.)

Section 2: Target Audience

age groups, lifestyle segments, spending patterns – if known

Section 3: Marketing History & Insights

Section 4: Brand & Operational Alignment

e.g, budget constraints, team bandwidth, brand restrictions, etc.
e.g. Carnival, Father’s Day, back-to-school, etc.

Section 5: Success Metrics & Expectations

e.g. +20% sales on Thursdays, higher foot traffic during lunch, social buzz, etc.

Section 6: Technology, Data & Operations

e.g., email sign-ups, birthday club, purchase history, loyalty card usage
e.g. limited parking, long wait times, reservation challenges, inconsistent service, etc.
(Estimates are fine)
- Dine-in: ____ % - Take-out: ____ % - Delivery (e.g., via third-party apps): ____ %
Who signs off on campaign concepts, budgets, creative content, etc.? Are there approvals needed from the global brand?
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